Insights
GEO research, rankings & guides
How AI assistants choose which brands to recommend — and what to do about it.

AI search measurement
How to Track Your Brand in Google AI Overviews
Track Google AI Overview citations separately from organic rankings. Measure brand presence and competitor Share of Voice with repeatable query samples.
Oct 1, 20267 min

AI search measurement
How to Measure AI Share of Voice
Calculate AI share of voice from brand mentions across a fixed competitor set and prompt panel. Separate competitive share from mention rate.
Sep 27, 20265 min