Most brands that AI assistants skip have fixable technical problems. These are the seven checks the GEOall audit runs first, in order of impact.
The checklist
- 1
Let AI crawlers in
Check robots.txt for rules that block GPTBot, OAI-SearchBot, PerplexityBot, Google-Extended or ClaudeBot. A single "Disallow: /" under those user agents hides your whole site from that engine.
- 2
Add Organization schema
Publish Organization (or LocalBusiness / LegalService) JSON-LD on your homepage with your legal name, URL, logo and a one-sentence description. It is how models resolve your brand as an entity.
- 3
Connect your profiles with sameAs
List your Wikidata, LinkedIn, Crunchbase and review-site profiles in the sameAs property so every mention of your brand points to the same entity.
- 4
Publish an llms.txt file
A Markdown summary at /llms.txt tells AI crawlers what your company does and which pages matter, without parsing JavaScript.
- 5
Mark up your FAQs
Answer real buyer questions on your site and mark them up with FAQPage schema. Question-and-answer content is the format AI answers quote most directly.
- 6
Server-render key content
Many AI crawlers do not run JavaScript. If your pricing or product description loads client-side, crawlers may see an almost empty page.
- 7
Get listed where answers look
Claim your profiles on the review sites and directories that AI answers cite for your category, and make sure they describe you consistently.
Example: minimal Organization schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Your Company",
"url": "https://www.example.com",
"logo": "https://www.example.com/logo.png",
"sameAs": ["https://www.linkedin.com/company/example", "https://www.wikidata.org/wiki/Q00000"]
}
Generate a validated version for your company with the Schema and llms.txt builder in the GEOall dashboard.
Frequently asked questions
Does blocking AI crawlers protect my content?
It stops those crawlers from reading your site, but it also removes your own description of your brand from what the engine can use. Most companies selling to businesses benefit from allowing them.
Is llms.txt an official standard?
It is a community proposal rather than a formal standard, but it is simple to publish and gives crawlers a clean summary of your site.
Discussion
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